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As such healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of health care marketing Eric N. Readers will gain the necessary tools to understand the unique dynamics of the US.

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Item Weight. W 741 B513e 2006 RA41056B46 2011 36210688dc22 2010017563 6048 Printed in the United States of America 14 13. This fully revised Fourth Edition has been updated with.

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Includes bibliographical r eferences and index. Health care system including health care delivery public policy and the placement of the US. Essentials of Health Care Marketing Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care.

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2nd edition July 6 2016 Language. Jones Bartlett Learning 10. 0 x 0 x 0 inches.

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